Victorian Primary Care Partnership
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The NOURISH network commissioned this research project to provide updated local data regarding food access, a determinant of food insecurity, in the Outer East. The research project mapped physical access and economic costs of an affordable, appropriate and nutritious food supply and provided a comparative analysis to 2008 data. Food prices were collected from 65 supermarkets and 34 green grocers, showing that purchasing fresh food at the greengrocers instead of supermarkets was a cheaper option.
The NOURISH network commissioned a research project to increase understanding of the availability of nutritious food choices for consumers within the emergency relief sector where a mini-grocery model was being implemented. An analysis of logistics (where food is obtained; how it is stocked, displayed and handled), retail and marketing techniques, and the availability of healthy and non-core food items was undertaken. This analysis was used to consider the opportunities to apply retail and marketing strategies to improve amenability and nutritious food choices.
The aim of this project is to provide direction to the Yarra Ranges Council regarding an evidence-based approach to food security in the region to underpin the development of a food security policy. This policy will assist to facilitate access to and supply of food to the community that is equitable, economically viable, sustainable and reflective of the unique characteristics of the region.
The Food from Home campaign aims to facilitate a positive shift in attitudes and behaviours that are supportive of growing food at home; through appealing to the values and intrinsic motivations of our community, and building awareness of the environmental, social and health co-benefits of growing food at home. This report aims to present a summary of the data collated from a community survey to inform the development of the key messaging and directions for the social marketing campaign, whilst also increasing stakeholder understanding of the barriers people experience when growing food at home.
Program Logic used in the planning of the Food from Home social marketing campaign aimed at encouraging growing vegetables at home.